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An Analysis of LEGO's Response to an Attack on its Partnership with Royal  Dutch Shell - JournalQuest
An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell - JournalQuest

Lego drops Shell deal after Greenpeace protests | The Straits Times
Lego drops Shell deal after Greenpeace protests | The Straits Times

How did Greenpeace get LEGO to ditch Shell play sets? - CSMonitor.com
How did Greenpeace get LEGO to ditch Shell play sets? - CSMonitor.com

Greenpeace is right, Shell-branded Lego is ill-judged | WIRED UK
Greenpeace is right, Shell-branded Lego is ill-judged | WIRED UK

Lego Shell Oil Deal Draws Protests
Lego Shell Oil Deal Draws Protests

Greenpeace victory - LEGO ends Shell promotion link
Greenpeace victory - LEGO ends Shell promotion link

Lego ends Shell partnership following Greenpeace campaign | Oil | The  Guardian
Lego ends Shell partnership following Greenpeace campaign | Oil | The Guardian

Greenpeace takes on Lego over Shell partnership | CBC News
Greenpeace takes on Lego over Shell partnership | CBC News

Lego Lets Go of Shell Licensing Deal
Lego Lets Go of Shell Licensing Deal

Lego ends partnership with Shell over Greenpeace campaign - CNET
Lego ends partnership with Shell over Greenpeace campaign - CNET

Greenpeace International on Twitter: "VICTORY! LEGO has ended their  partnership with Shell. Everything is awesome! #SaveTheArctic  http://t.co/nZn9RGXki7" / Twitter
Greenpeace International on Twitter: "VICTORY! LEGO has ended their partnership with Shell. Everything is awesome! #SaveTheArctic http://t.co/nZn9RGXki7" / Twitter

Lego to Stop Making Shell Play Sets After Greenpeace Campaign - WSJ
Lego to Stop Making Shell Play Sets After Greenpeace Campaign - WSJ

Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary  Sector Network | The Guardian
Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian

The Dangers of Co-Branding: Lego to End Partnership with Shell
The Dangers of Co-Branding: Lego to End Partnership with Shell

How LEGO got awesome to #SaveTheArctic - Greenpeace International
How LEGO got awesome to #SaveTheArctic - Greenpeace International

Greenpeace - Arctic Oil Spill Play Set by LEGO & Shell in Canada
Greenpeace - Arctic Oil Spill Play Set by LEGO & Shell in Canada

VICE News on Twitter: "Lego has ended its 50 year-old partnership with Shell  after Greenpeace's video goes viral: http://t.co/pJkzsoT5WM  http://t.co/30nwpBdgOG" / Twitter
VICE News on Twitter: "Lego has ended its 50 year-old partnership with Shell after Greenpeace's video goes viral: http://t.co/pJkzsoT5WM http://t.co/30nwpBdgOG" / Twitter

Lego to End Partnership with Shell
Lego to End Partnership with Shell

Second Wave of Limited Edition Shell LEGO sets make their worldwide debut  in Singapore - Jay's Brick Blog
Second Wave of Limited Edition Shell LEGO sets make their worldwide debut in Singapore - Jay's Brick Blog

Shell and LEGO partnership | Hydrocarbon Engineering
Shell and LEGO partnership | Hydrocarbon Engineering

LEGO Ends 50-Year Partnership with Shell After 6 Million People Campaign to  Save the Arctic - Sustainable Brands
LEGO Ends 50-Year Partnership with Shell After 6 Million People Campaign to Save the Arctic - Sustainable Brands

Greenpeace slams LEGO for its brand partnership with Shell | Salon.com
Greenpeace slams LEGO for its brand partnership with Shell | Salon.com

How is Lego handling Greenpeace's pressure over Shell partnership? | PR Week
How is Lego handling Greenpeace's pressure over Shell partnership? | PR Week

Greenpeace Targets Lego for Shell Partnership in New Campaign
Greenpeace Targets Lego for Shell Partnership in New Campaign

LSN : Big Ideas : Lego to discontinue Shell-themed toys after Greenpeace  campaign
LSN : Big Ideas : Lego to discontinue Shell-themed toys after Greenpeace campaign

Greenpeace urges Lego to end Shell partnership | Greenpeace | The Guardian
Greenpeace urges Lego to end Shell partnership | Greenpeace | The Guardian

LEGO's Partnership with Shell Pollutes Kids' Imaginations Along with the  Planet
LEGO's Partnership with Shell Pollutes Kids' Imaginations Along with the Planet

Lego ends partnership with Shell after Greenpeace campaign - National |  Globalnews.ca
Lego ends partnership with Shell after Greenpeace campaign - National | Globalnews.ca